Design-Life Thinking is basically a conscious way of designing something, while assuming that what you want to design will be at the end of the day something life-like.
Why can't a heater detect the temperature on itself and adjust the heat accordingly?
Why can't a heater recognize when someone enters a room by sensing someone's body temperature and switch itself on?
If you practice Design-Life Thinking you will be blown away how much you will invent within a single day.
This advert of Nokia is a very good example for how much life you can add into a simple ball. Each ball has a behavior, which is abstracted from living things.
Design-Life Thinking works in everything you design, because you just pretend as if the objects or concepts you design is supposed to live.
How often have you lost your mobile phone at home and you were unable to find it? Have you ever called it...? No, you just say to your friend "please give me your mobile so I can call my mobile..."
Even web designers pretend subconsciously as if a website was a living thing by calling the top of a page "header", the middle part "body", and the button part "footer".
Design-Life Thinking is a shortcut for innovators.
Tom Peters, the business and innovation advocate, describes his notion of innovation as follows: "It came to me in a flash: Innovation is a lark!"
Nirvik Singh, CEO of Grey Asia Pacific says: "We bring brands to life - across the world."
Our recent innovation, which is based on this thinking had the following response: "Wow, I want to have it. Right now!"
Here is an application of Design-Life Thinking from BMW that a car-innovator showed me.
Chris Bangle, the director of Design BMW Group uses "GINA" as an acronym to describe his method. If you familiarize yourself with the method LALIAFLIA more deeply you would find out that "GINA" is a tiny bit within the concept of LALIAFLIA. The source of inspiration for the GINA concept (LIA) are humans (LA).
He literally says: "The level of humanistic content we can bring in."
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